Graphic design fields of expertise
Visual identity
The visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
- Logos
- Typography,
- Color palettes
- Image libraries
- Brand Book
Marketing & advertising
- Postcards and flyers
- Magazine and newspaper ads
- Posters, banners and billboards
- Infographics
- Brochures (print and digital)
- Vehicle wraps
- Signage and trade show displays
- Menus
- Social media ads, banners and graphics
- Banner and retargeting ads
- Images for websites and blogs
UI / UX
User Interface (UI) design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
User experience (UX) design is the process of developing and improving the quality of interaction between a user and all facets of a company.
- Web page design
- Game interfaces
- App design
Publication
Publications are long-form pieces that communicate with an audience through public distribution.
- Books
- Newspapers
- Newsletters
- Directories
- Annual reports
- Magazines
- Catalogs
Packaging
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale.
- Box
- Bottle
- Bag
- Can
- Container
- Canister
Art and illustration
Creation of original artwork
- T-shirt design
- Motion graphics
- Video games
- Album art
- Book covers
- Picture books
- Infographics
- Concept art