Graphic design fields of expertise

Visual identity

The visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

  • Logos
  • Typography,
  • Color palettes
  • Image libraries
  • Brand Book

Marketing & advertising

  • Postcards and flyers
  • Magazine and newspaper ads
  • Posters, banners and billboards
  • Infographics
  • Brochures (print and digital)
  • Vehicle wraps
  • Signage and trade show displays
  • Menus
  • Social media ads, banners and graphics
  • Banner and retargeting ads
  • Images for websites and blogs


User Interface (UI) design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

User experience (UX) design is the process of developing and improving the quality of interaction between a user and all facets of a company.

  • Web page design
  • Game interfaces
  • App design


Publications are long-form pieces that communicate with an audience through public distribution.

  • Books
  • Newspapers
  • Newsletters
  • Directories
  • Annual reports
  • Magazines
  • Catalogs


Most products require some form of packaging to protect and prepare them for storage, distribution, and sale.

  • Box
  • Bottle
  • Bag
  • Can
  • Container
  • Canister

Art and illustration

Creation of original artwork

  • T-shirt design
  • Motion graphics
  • Video games
  • Album art
  • Book covers
  • Picture books
  • Infographics
  • Concept art